SOBRsafe developed the SobrSure, a wearable transdermal band that provides continuous alcohol monitoring for individuals in recovery. The device uses biometric sensors to deliver real-time data that helps users stay accountable and make healthier decisions.

Working as the lead animation designer alongside the Creative Director, I developed a series of short-form social videos designed for paid and organic social platforms. The work focused on bold motion, strong typography, and music-driven pacing to highlight key product benefits and create visually engaging social content. I also contributed supporting digital ads that emphasized clear product messaging across multiple marketing placements. The animated social content successfully increased engagement, demonstrating the effectiveness of the bold, music-driven approach in capturing audience attention.