SOBRsafe was launching the SobrSure, a wearable alcohol-monitoring device, and needed social content that could quickly communicate the product's value while standing out in crowded social feeds.

Working alongside the Creative Director as lead animation designer, I developed a series of short-form videos for paid and organic social, using bold motion, strong typography, and music-driven pacing to simplify complex product messaging and capture attention. I also designed supporting digital ads that extended the campaign across additional placements, creating a cohesive visual system. The campaign's animated content drove higher engagement, reinforcing the effectiveness of a motion-first approach.