Medical Center Clinic needed a cohesive social campaign that could promote a variety of specialties and patient services while maintaining a consistent brand across every piece of creative.

Working alongside the Creative Director, I developed a series of branded social videos covering services including gastroenterology, allergy testing, and IBS/MCAS care. Each video balanced service-specific messaging with a unified visual approach, using motion design, typography, and brand standards to create a flexible campaign system that remained recognizable across digital platforms.