Legacy Home Service
Integrated Marketing Campaign
Legacy Home Service is a locally owned and operated home improvement contractor serving Delaware, built on over 30 years of combined experience and a commitment to integrity and honest communication. From roofing and siding to complete kitchen remodels and additions, they treat every project as if it were their own home.
Working from the Art Director's original concept, I built out the complete visual system across all integrated campaign assets—digital display banners, email marketing, direct mail, and print collateral. I translated the core creative direction into cohesive, production-ready pieces that maintained visual consistency while adapting messaging and layout for each channel. The distinctive navy and magenta palette created strong brand recognition, while the elegant typography and clear messaging communicated both their established expertise and modern, customer-first approach. The integrated campaign positioned Legacy as a trustworthy local partner who understands that a homeowner's house is their most valuable asset.
Next campaign
SCSU