Expert Birder is a bird identification app designed to help people learn how to bird, not just name birds.

I conceived and created Expert Birder from the ground up, developing the product concept, brand strategy, visual identity, messaging, color and typography systems, original photography, UX, interface design, and guided identification experience. I also shaped the app’s logic and conversational flow, translating real birding expertise into a working digital product. The result is a cohesive experience that feels approachable, credible, and rooted in real field observation.