Company Distilling

Company Distilling is a Tennessee whiskey distillery founded by Master Distiller Jeff Arnett, known for innovative aging processes using native Tennessee wood species. The brand operates multiple locations across Tennessee, from Lynchburg's whiskey trail to the gateway of the Great Smoky Mountains.

I led the execution of a comprehensive holiday marketing campaign, working from creative concepts developed with the creative and art directors. The brand's existing library of high-quality photography and video assets made the process seamless—I curated and adapted these materials to craft social media video content that highlighted the holiday spirit and craftsmanship behind the whiskey, and designed banner advertisements optimized for digital platforms. The campaign balanced the brand's sophisticated Tennessee heritage with seasonal appeal across all marketing materials. This project was particularly rewarding as it allowed me to combine my professional expertise with a personal passion for whiskey, working with a brand that emphasizes quality craftsmanship and the communal experience of sharing good spirits with good company.