RYCOR HVAC needed a multi-channel campaign to promote energy-efficient heat pump systems by communicating the benefits of improved comfort, lower energy costs, and available rebate opportunities. The campaign required a consistent visual system that could adapt across digital and print touchpoints while keeping the message clear and accessible.

Working from art direction provided by the creative lead, I translated the core campaign concept into a full suite of production-ready assets, including responsive email designs, digital display ads, and print collateral. I adapted the creative approach for each channel while maintaining consistency in visual hierarchy, messaging, and brand presentation across every customer touchpoint.