St. Cloud State University needed a cohesive campaign to promote its graduate programs during the competitive fall enrollment season. The campaign required creative that could adapt seamlessly across multiple channels while maintaining a consistent message and visual identity.

Working with the marketing team as the video and graphic designer, I developed campaign assets for YouTube, Hulu, social media, email, and Meta carousel ads. Using dynamic motion, bold visuals, and clear messaging, I translated the campaign concept into channel-specific creative that encouraged prospective students to explore graduate education while delivering a unified brand experience across every touchpoint.