St. Cloud State University is a comprehensive public university in central Minnesota offering diverse undergraduate and graduate programs. As animation designer working with the marketing team, I created a multi-platform enrollment campaign for their graduate school programs, including social videos for YouTube, Hulu, and social media, email marketing content, and Facebook carousel ads. Using eye-catching visuals and dynamic graphics, I positioned SCSU as an elevated, exciting career opportunity for prospective graduate students during the competitive fall enrollment period.