Integrated Marketing Campaign

Integrated campaign promoting a roofing contractor offering comprehensive exterior repair and home improvement services. The campaign emphasized the company’s “complete home experts” positioning, highlighting the convenience of working with a single contractor for roofing, siding, windows, and related projects.

Working from creative direction provided by the art director, I translated the visual concept into a full set of campaign assets including email marketing, digital ads, and print materials, ensuring the design remained consistent across every channel.