JASON GARCIA, BRAND DESIGNER
I turn brand systems into cohesive, production-ready campaigns.
Motion, social, digital, email, and print—extending creative direction through final delivery.
RYCOR HVAC
Extending an established campaign across email, paid media, motion, direct mail, and print.
Role: Graphic & Production Designer
Scope: Email, display advertising, print, direct mail, social motion
Team: Creative Lead + project team
Year: 2026
My contribution:
Working from the creative lead’s established direction, I expanded the campaign into a production-ready suite of digital and print assets. I adapted the system for each channel while maintaining consistent hierarchy, messaging, and brand presentation.
Expert Birder
An original brand and product system designed to teach people how to identify birds.
Role: Brand & Product Designer
Scope: Brand strategy, identity, messaging, photography, UX/UI
Team: Independent project
Year: 2026
My contribution:
I conceived and developed Expert Birder from the ground up, including its product concept, brand identity, messaging, visual system, photography, interface, and guided identification experience.
SobrSafe
A motion-first product launch campaign built for paid and organic social.
Role: Lead Animation Designer
Scope: Product launch, paid social, organic social, digital advertising
Team: Creative Director + project team
Year: 2025
My contribution:
I developed a series of short-form product videos and supporting digital ads, translating technical product messaging into a cohesive motion-first campaign system.
St. Cloud State University
An enrollment campaign adapted for Hulu, YouTube, Meta, email, and digital advertising.
Role: Graphic & Motion Designer
Scope: YouTube, Hulu, Meta, email, social advertising
Team: Marketing team + creative partners
Year: 2026
My contribution:
I translated the campaign concept into channel-specific video and graphic assets, adapting the messaging, pacing, and layouts while maintaining one consistent campaign identity.
Additional work
Legacy Home Service
Medical Center Clinic
