Integrated campaign promoting energy-efficient heat pump systems, with a focus on cost savings, rebates, and seasonal performance. The campaign spanned email marketing, digital ads, and print materials, built around a clear, benefit-driven message: improved comfort with lower energy costs.

Working from art direction provided by the creative lead, I translated the core visual concept into a full set of production-ready assets across multiple formats and placements. This included responsive email design, digital display variations, and print collateral, ensuring consistency in layout, messaging, and hierarchy while adapting each piece for its specific channel and audience.