SOBRsafe developed the SobrSure, a wearable transdermal band that provides continuous alcohol monitoring for individuals in recovery. The device uses biometric sensors to deliver real-time data that helps users stay accountable and make healthier decisions.
Working as the lead animation designer alongside the Creative Director, I developed a series of short-form social videos designed for paid and organic social platforms. The work focused on bold motion, strong typography, and music-driven pacing to highlight key product benefits and create visually engaging social content. I also contributed supporting digital ads that emphasized clear product messaging across multiple marketing placements.
Paid Social
Paid Social Campaign
Client work shown for portfolio purposes.
Wearable technology
brand
Awareness Campaign
Social media awareness ad designed to drive engagement through an interactive poll-style format. The concept uses familiar Instagram UI patterns to prompt viewer participation while reinforcing the campaign’s message around accountability and personal progress.
HVAC Company
Product Awareness Campaign
Short-form social video promoting a ductless mini-split system designed to improve home comfort and energy efficiency. The piece highlights the simplicity and convenience of modern heating and cooling solutions through clear messaging and bold visual storytelling.
Healthcare Provider
Allergy Campaign
Short-form awareness video promoting allergy testing services for patients experiencing seasonal or chronic symptoms. The creative focuses on clear messaging and approachable visuals to emphasize how testing can help patients find answers and effective treatment options.
Homebuilder
Awareness Campaign
Social video promoting residential lots located near protected wilderness and national forest land. The piece focuses on the appeal of outdoor access and quiet living, using cinematic footage and simple messaging to highlight the lifestyle benefits of the community.